Courses 2012

Online Marketing

The three-week course will be held at Summer School Almere (1 week) and LaSalle, University Ramon Llull, Barcelona campus (2 weeks).

In the new era of digital economy, business models have evolved and companies have an urgent need to be more and more competitive, which involves the adoption of new strategies based on electronic business.

This course provides with a theoretical and practical vision of how to increase the business volume of websites thanks to a correct positioning strategy within the principal search engines on Internet. The knowledge of the fundamental rules of web positioning will allow the students to make accurate decisions about E-marketing strategies.

Scenario:

In this program students will be playing the role of a consultant in the eBusiness Task Force at e-Postremo Consulting, a technology consulting company. Working in teams, they will develop an Online Marketing strategy, under the guidance of a mentor.

Before starting students will receive information on the company they will be working for, as well as their specific responsibilities. This information is sent via email by a fictitious boss, together with attachments and links to other resources. With the help of a mentor, the roles each student will play will be established, as well as the schedule and delivery dates of the results of the work. Support materials will be available and mentors will answer any doubt of the students to guide them.

In this particular project, students will help a company to promote their products in the most popular search engines (SEO), to create a marketing campaign in Google (SEM) and to choose the best social networks to create conversations and promote their brand.

This learning methodology does not use exams as an assessment method. In the real world, and in a real job, there are no exams. You simply deliver your results and presentations. For this course you will have to produce deliverables (written essays and results) to your mentor, and show the progress of your work with oral presentations. There are no exams, but a continuous assessment of the work.

Mr. Marc Llebaria

Some attendees will have a basic awareness of online marketing practices and options, whilst others may be currently running or planning marketing campaigns and need to enhance their knowledge of internet marketing strategy and techniques.

Online Marketing (SEO, SEM, SMO) seeks to instill the following skills directly applicable to the company after passing the project:

• Learn the basic concepts related to SEO, SEM, and SMO.
• Learn to identify how the sites are positioned in the current search engines.
• Identify the needs of a web site about Internet positioning on the basis of information provided by customers and the analysis of competition sititos.
• Establishing a change control process to enhance web sites with the aim to position higher in the rankings of search engines.
• Establish the foundation for a marketing campaigns on search engines.
• Get to know the different social networks and ability to apply strategies based on targeting different businesses.

03-08-2012 – 17-08-2012 (Almere, 2 week)

Certificate of Attendance

EUR 1000 including; course fee, course materials, standard housing and activities within the Summer School.

Summer School Almere doesn’t offer scholarships for this course.

01 June 2012

Apply now!